The Internet of Things is Not About 'Things' at All

APIs are generating billions of dollars of revenue for hundreds of Internet-based companies today. As the foundational layer of the IoT, there is no reason hardware vendors can’t join the party.

We wrote this white paper to engage “makers of things” in a discussion and to challenge them to flip their point of view 180 degrees. 

For your customers and their developers, the Internet and Things is merely the starting point of their journey. It’s where the conversation just begins. This is a conversation or exchange between physical end points and applications that is entirely too complex and unnecessarily so.